Apple is no shrinking violet when it comes to publicising its green credentials. From binning chemicals in component parts to powering data centres with renewable energy, the company frequently waxes lyrical about its love of – and respect for – Planet Earth.
A bit of a U-turn today then, with news that Apple has recently asked EPEAT (Electronic Product Environmental Assessment Tool), a US national registry of environmentally sound electronic items, to remove 39 of its products from the its list.
To qualify for EPEAT-certification, products must fulfil a certain criteria, which includes the caveat that recyclers must be able to disassemble products fairly easily, to separate dangerous components (batteries, for instance). Tech heads are already speculating that the move has been spurred by the new super slim MacBook Pro, which features a high-resolution ‘retina display’. The product is “nearly impossible” to disassemble, according to iFixit.com, which notes that the battery is glued to the case and the glass display glued to its back.
Many schools, businesses and government agencies stipulate that their IT equipment is EPEAT-certified, so Apple’s move may well cost them a not-insignificant market share.