Animal lovers encouraged to save the planet for their pets

Tinned pet food – a bit gross, isn’t it? Just slop it out, toss the can and let Rover get on with it. Easy.

But did you know that recycling a 400g steel pet food can could save enough energy to power a fridge for over two and a half hours? This is just one of the messages pet care company PURINA is touting in its new campaign ‘Together We Can’.

The Nestle-owned brand surveyed more than 1,000 dog and cat owners and found that the recycling rate for pet food tins falls below the rate for other waste materials, with just 66 percent of respondents saying they always recycled their tins. Curiously, though, a third of those that claim to recycle their cans say they do so to protect the environment for their pets.

PURINA’s Regional Marketing Director Antal Van Hout said: “We know the special bonds between pet owners and their pets mean that many will go out of their way to make their pets’ lives happy and healthy.

“We also know that the environment we all live in is as important to our pets as it is to our own health and wellbeing and we want to encourage British pet owners to help make a difference to all our pets’ futures by recycling their steel pet food cans.”

The brand’s new campaign encourages pet owners to pledge to recycle their pet food cans, and offers them the chance to win a whopping £2,000 off their energy bills. Check it out here.

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