The new uniform – distinctly Man Men inspired – comprises mustard yellow and gherkin green polo shirts, skinny ties, neck scarves and pencil skirts, with the managers’ uniforms harking “back to a day of really classy air travel”, Hemmingway told the Daily Telegraph.
So there’s the style, where’s the substance? Well, McDonald’s claims that theirs is the first closed-loop recycled uniform in the UK. Environmental consultancy Worn Again helped the design team create sustainable uniforms using only recyclable materials in order to reduce the amount of waste to landfill when they reach the end of their wearable lives. Plus, the old uniforms belonging to McDonald’s 87,500 employees will be collected and recycled into wipers for the auto industry, or used for stuffing for furniture.
The move comes ahead of the McDonald’s-sponsored London 2012 Olympic Games, which has high ambitions of being ‘the greenest games ever’.